Revenue by 39%! And the value of 1 additional review increases revenue by 0.5%.įor those who are wondering how to get more Google Reviews - not to worry we've outlined some simple steps below you canįollow. from 3.5 stars to 4.5 stars) for hotels increases from 3.5 stars to 4.5 stars) for independent (non-chain) restaurants increases revenue byĥ-9%! And the Cornell University School of Hotel Administration study on Hotel Performance Impact of SociallyĮngaging with Consumers, found a one-star increase in the TripAdvisor rating (e.g. The bad on display, and it demonstrates transparency and authenticity.īut what if you can increase your review star-rating? In the Harvard Business School study Reviews, Reputation, and Revenue: The Case of, Harvardįound that a one-star increase in the Yelp rating (e.g. In a study by The Spiegel Research Center, they found that purchase likelihood peaks between 4.0 and 4.7 stars. Loving your company, as expressed in your reviews on Google, it gives them the confidence they need to buy your product or service. Developing consumer trust builds confidence in choosing your business, brand or product.
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